The Maker Marketplace Handbook: How to Price and Sell Your Crafts (Digital Download)

Sale price $29.00 Regular price $49.00

Have you heard people say, "Wow! You could sell this!" when they look at your crafts? Have you ever thought about selling your handiwork?

Have you been daunted by the prospect of what it takes to start a successful business selling your crafts? It's no quick and easy task, but I'm here to help!

The Maker Marketplace handbook explores the many aspects of starting and running a handmade crafts business, from the very beginning thoughts about why you'd like to start a business to evaluating your existing business.

This handbook contains easy-to-understand, up-to-date, valuable information on a wide range of topics you need to know to start your own handmade craft business, including:

  • How to face your fears
  • How to choose products to make
  • How to set SMART goals
  • How to conduct market research
  • How to find your niche
  • How to register trademarks & copyrights
  • How to source supplies
  • How to choose & register your business name
  • How to create a brand story, mission, & vision
  • How to choose your brand’s style-How to obtain a business license
  • How to get a tax ID number
  • How to set up your business finances
  • How to decide where to sell your products online
  • How to select markets and shows to sell your products
  • How to sell on consignment and wholesale
  • How to merchandise your products
  • How to determine and understand your market demographic
  • How to price your products
  • How and when to offer sales
  • How to ship your products
  • How to set marketing goals
  • How to take great product photos
  • How to write copy for your products
  • How to use social media to market your business
  • How to market your business online and in person
  • How to evaluate your business
  • How to conduct a SWOT analysis
  • How to address struggling product sales
  • How to improve your skills
  • How to reinvest your profits

Please note that this is an instant digital download (nothing will be shipped).

All of the products in this bookshop are digital downloads only.

Not sure how to download? Below are some common download instructions:

Important: Most mobile devices such as phones and iPads, do not allow for downloading through a link. The exception is for iOS devices running iOS version 11 and higher (so you may want to upgrade before downloading).

ZIP Files: Some of my products are sent using a compressed ZIP file.

Here's how to unzip a ZIP file:

On a desktop or laptop: Save the ZIP file to your computer, right-click and select, "Extract All" (Windows) or double-click (Mac). This will create a new file on your computer in which you can open. If you need to get the files onto your mobile device, add the file to iCloud or Dropbox, or simply email it to yourself. Alternatively, you can check your order email on your mobile device and re-download it from my store. If you have issues with downloading, make sure you have a strong Internet connection and/or try using a different browser.

On a mobile device (phone or tablet): If you have an iPhone or iPad, upgrade to iOS 11 or higher if possible. If you this is not an option, you may need to get a free app to unzip it BEFORE you attempt to download it. This will allow you to unzip the folder to access it. Another solution available on some mobile devices is to long hold the zipped file icon and then click, "Extract." On iOS 11 and higher, you can click "Preview Contents" to view the items inside the ZIP file and then save them individually to your device.

All files are sent using PDF format. Virtually all computers these days have pre-installed Adobe Reader software on them. If your particular desktop, laptop, or mobile device does not have a PDF reader of some sort on it, you'll need one to view the items. Adobe Reader is the most common one and it's free. You can download it here.

Can't find your file? Most downloaded files automatically go to the Downloads folder on both Mac and PC. On the Mac, click on the Finder icon in your dock and click on Downloads to see what you've downloaded recently. On the PC, look under My Computer or search the title of the file on your computer for where it could be hiding.

Note: Some web browsers will load the PDF directly into the browser. You can make a copy of this PDF and save it somewhere that makes sense on your computer by clicking File > Save.

Printing Note: If you attempt to print my PDFs from an iPad, you may encounter an iPad bug that prints the pages without the images. If this happens, you need to print from another location (laptop or desktop computer) or email the PDF to a local office supply store (Staples, OfficeMax, Office Depot) for printing. This is a known iPad bug without a good workaround. I mention it now to save you from wasting ink and paper.

If you need more help, please contact

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lisa k.
United States United States


Jennifer has done it again! She always provides so much value! This book is super detailed and shows you the steps/how-to's which aren't included in many other books. It's a must have!

Kathleen M.
United States United States

The Maker Marketplace

So fare I love it. Thank you Jennifer

Janice C.
Canada Canada

Everything u need to start your business

Very detailed and informative. A must have for anyone getting started with a new business

Pam K.
United States United States


The Maker Marketplace handbook was beyond my expectations! I was so amazed with all of the information found in 1 book. A lot of research and hard work went into the making of this book! It covers everything from A-Z and leaves nothing out that I saw.

Elisabeth H.
United States United States

Maker Marketplace Review

A great book.. took lots of notes. So much information and I’m feeling a little more confidant that I can grow my business